The “F” Bomb – Is it effective? – From the Books of Mark

The other day I was driving to work and my local morning show played a commercial of little girls using the “F” bomb to talk about the reasons why women should have equality. Theare was so much discussion about it that it made my hour commute seem really really short.

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For the purpose that FCKH8.com is tryng to get across this is perfect. Their whole marketing scheme is on saying and doing the outrageous to grab the attention of anyone who is listening and or watching. These girls make excellent points. The problem is not that they use the “F” word, it’s that we have attached a negative conotation on the word.

I went to a a retreat where it was explained that there is no “good” or “bad” energy. It’s just energy. We assign value words and the learned behavior of what is good and bad passed on. I think there is also another theme going on here that is interesting to be broken. These girls are dressed as princesses, yet they are using one of the most foul words in the English language. I can hear my granny saying, “That’s not very lady like” or Girls don’t behave that way. But who made that rule that girls had to be dainty and demour? Watch the video for yourself what do you think?

Final thoughts, we live in a world where sensationalism is the only way to get the attention of the viewer (or that’s what they think). With all of our distractions the media teases us with plays on words  half-truths or lies just to get our attention. The only way to stop that is to demand better. Sadly, I doubt there is any going back from the place we are in now.

http://vimeo.com/109731596

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1 Comment

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One response to “The “F” Bomb – Is it effective? – From the Books of Mark

  1. I think it’s sad this is what they had to go to but if that’s what it takes…it’s working because we’re talking about it…I’m sorry I have such a pessimistic point of view but as provocative as this ad is I believe it’s not going to have the impact that I wish it would have. Perhaps it’s a step in the right direction?

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